Resource Links for Internet Marketing
Review: The UnFair Advantage Book on
Winning the Search Engine Wars
By: Jion Zen
http://www.NoFearInternetMarketing.com
In its recent issue, Search engine news reported:
Beware of Google's new Over-Optimization Penalty!!!
..what was a strategy for top positioning is now a formula for disaster. Pages that were showing in
the top ten have slipped all the way down under 1000 in the rankings. Even worse, the penalty appears
to be permanent so this is a mistake to avoid at all costs.
The UnFair Advantage Book on Winning The Search Engine Wars
is the definitive guide to scoring at
the top of the engines. It is updated every month and specifically identifies every known trick,
technique, and strategy for designing web sites that score at the top.
The guide is written in simple terms that anyone with basic HTML experience can understand -- and
successfully use.
Part one of the book is updated monthly. Part two of this book gives you the monthly changes digest
along with discussion of the most current search engine strategies and issues.
If you are new to the search engine, this is a definite book you must read. It takes you from the very
basic and shows you what you must do to achieve high ranking in search engine.
From domain name, page title, keywords, and meta tags, the book takes you to the tricks and illusion of
implementing search engine strategies.
I like the tricks and illusion section. It explained what techniques to avoid before your web site is
permanently banned from the search engine.
There are more useful topics such as
- how to analyze your competitor's page before you even design your own
- how to set up several entrances to your internet storefront
- learn the three most critical elements of top scoring pages - link popularity; page reputation;
and page importance
The book also includes specific details and strategies to use with each individual search engine.
In the advance part of the book, it talks about high tech pages and the engines. It also recommends
indispensable search engine tools.
This book and its accompanied search engine news is highly recommended.
Read more on The
UnFair Advantage Book on Winning the Search Engine Wars.
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